How to Write a Rhetorical Analysis Essay

What Is a Rhetorical Analysis Essay: Definition

If you're tasked with defining -'what is a rhetorical analysis essay?', our dissertation service provides a thorough explanation of the topic.

A rhetorical analysis essay requires you to analyze a piece of writing, speech, or another form of communication to determine how effectively the author or speaker has used rhetorical strategies to convey their message. A rhetorical analysis aims to identify the techniques used by the author or speaker to persuade their audience and evaluate the effectiveness of those techniques in achieving the intended goal.

One rhetorical essay example might be an analysis of a political speech. In this case, you would examine how the speaker uses language, tone, and other rhetorical strategies to appeal to their audience. You would also evaluate how successfully those strategies convey the speaker's message. Another example of rhetorical analysis essay might be analyzing a piece of advertising. Here, you would examine how the advertiser uses visual and verbal cues to persuade their audience to buy a particular product or service, and you would evaluate the effectiveness of those cues in achieving that goal.

In short, a rhetorical analysis essay analyzes how language and other persuasive strategies are used to achieve a particular goal. By carefully examining the techniques used by an author or speaker, you can gain a deeper understanding of how language and persuasion work and develop your skills as a communicator.

Rhetorical Analysis Essay Prompt

When given a rhetorical analysis essay prompt, it is important to carefully analyze the prompt to understand the assignment's expectations. The prompt will typically provide you with a text to analyze and a set of specific questions or tasks to guide your analysis.

Here are two different prompts for rhetorical analysis examples:

1. Analyze the use of rhetorical strategies in Martin Luther King Jr.'s 'I Have a Dream' speech. Identify at least three specific rhetorical strategies used by King, and evaluate their effectiveness in achieving his goal of promoting civil rights for African Americans.
2. Analyze the use of visual rhetoric in a recent political advertisement. Identify the specific visual and verbal cues used by the ad's creator, and evaluate how those cues are used to persuade the viewer. Consider the ad's intended audience and the creator's goal in shaping the viewer's perception.

In both of these prompts, the key to a successful rhetorical analysis essay is to carefully analyze the text or visual rhetoric to identify the specific strategies used to persuade the audience and to evaluate the effectiveness of those strategies in achieving the intended goal.

Rhetorical Analysis Strategies

There are three universal methods of persuasion—also called rhetorical strategies. To handle the task, you need to have a good understanding of these strategies and their use.

So, what are the 3 rhetorical strategies? Let’s define each and look closer at their key attributes with our dissertation service:

1. Ethos

The ethos rhetorical device is what establishes the author’s credibility in a literary piece. Simply put, the skillful use of this strategy is what helps readers determine whether or not a particular author can be trusted on a specific matter. Credibility is defined by the author’s expertise, knowledge, and moral competence for any particular subject. According to Aristotle, there are three categories of ethos: arete (virtue, goodwill), phronesis (useful skills & wisdom), and eunoia (goodwill towards the audience).

For example, when the author of a book is a well-known expert in a specific subject, or when a product is advertised by a famous person – these are uses of ethos for persuasion. 

2. Pathos

According to the pathos literary definition, this Greek word translates to “experience,” “suffering,” or “emotion” and is one of the three methods of persuasion authors are able to use to appeal to their readers’ emotions. In a nutshell, the key goal of this strategy is to elicit certain feelings (e.g. happiness, sympathy, pity, anger, compassion, etc.) in their audience with the sole goal of persuading them of something. The main goal is to help readers relate to the author’s identity and ideas.

Some of the common ways to use pathos in rhetoric are through:

• Storytelling;
• Metaphors;
• Personal anecdotes, etc.

Just to give you an example, when you see an advertisement that shows sad, loveless animals and it asks you to donate money to an animal shelter or adopt an animal – that’s clear use of emotional appeal in persuasion.

3. Logos

According to the logos literary definition, this word translates from Greek as “ground,” “plea,” “reason,” “opinion,” etc. This rhetorical strategy is solely logical; so, unlike ethos or pathos that rely on credibility or emotions, the logos rhetorical device is used to persuade readers through the use of critical thinking, facts, numbers and statistics, and other undeniable data.

For example, when the author of a literary piece makes a statement and supports it with valid facts – that’s logos.

These three strategies: logos, ethos, and pathos play an essential role in writing a rhetorical analysis essay. The better you understand them, the easier you will be able to determine how successful the author of the assigned text was in using them. Now, let’s take a look at how to start.

Rhetorical Analysis Essay Example

For a better understanding, take a careful look at our analysis sample essay. This will serve as an inspiration for your assignment.

Rhetorical Analysis Essay Example:

Get a better idea of what’s needed to master this type of writing. Take a look at our rhetorical analysis essay example, which was written by one of our professional writers.

Rhetorical Techniques in the Nike Ad

Rhetorical Techniques in the Nike Ad

Choosing Rhetorical Analysis Topics

Choosing a rhetorical analysis topic can be a challenging task, but there are several strategies you can use to identify a suitable topic.

• Consider your interests and passion. Think about the texts that have had the most significant impact on you and that you feel passionate about analyzing. This can include speeches, essays, advertisements, or even social media posts.
• Explore current events or issues that are relevant to your life or the lives of those around you. Analyzing a timely and relevant text can add depth and meaning to your analysis and may also make it more engaging to your audience.
• Look for texts that have had a significant impact on society or culture. This could include classic speeches, historical documents, or even popular cultural texts such as music videos or movies.
• Reflect on the scope of your analysis once you have identified a few potential topics. Make sure the text is complex enough to analyze in detail but not so dense or lengthy that it becomes overwhelming. Additionally, ensure enough information is available to support your analysis and provide context for your arguments.

Unique Rhetorical Analysis Essay Topics

Now if you're wondering - 'what is a rhetorical analysis essay example that stands out?', consider the following rhetorical analysis essay topics from our 'write my paper for me' expert writers:

1. The rhetorical strategies used in a political speech
2. The effectiveness of an advertisement in persuading its target audience
3. The use of figurative language in a poem or song
4. The rhetorical techniques used in a famous historical document, such as the Declaration of Independence or the Gettysburg Address
5. The use of social media to convey a message or persuade an audience
6. The use of humor in a comedic TV show or movie
7. The rhetorical devices used in a TED talk or other popular talk
8. The use of imagery in a work of literature, such as a novel or short story
9. The persuasive techniques used in a persuasive essay or editorial
10. The use of language in a product review or critique of a work of art or literature.

High School Rhetorical Analysis Essay Topics

With these high school rhetorical analysis essay topics, you can start your analysis and produce a strong and effective essay.

1. The use of persuasive techniques in a political campaign ad
2. The rhetorical strategies used in a famous speech, such as Martin Luther King Jr.'s 'I Have a Dream' speech
3. The use of imagery and symbolism in a work of literature, such as William Golding's 'Lord of the Flies.'
4. The persuasive techniques used in a college application essay
5. The rhetorical devices used in a poem, such as Robert Frost's 'The Road Not Taken.'
6. The use of humor in a satirical TV show or movie
7. The rhetorical strategies used in a popular YouTube video or podcast
8. The use of emotional appeals in a charity or non-profit advertisement
9. The rhetorical devices used in a historical document, such as the Constitution or the Bill of Rights
10. The persuasive techniques used in a personal essay or memoir.

College Rhetorical Analysis Essay Topics

Here are ten college-level topics you can use for your ap rhetorical analysis essay:

1. The use of persuasive techniques in a political speech delivered by a contemporary leader
2. The rhetorical strategies used in a famous literary work, such as Toni Morrison's 'Beloved.'
3. The use of figurative language and literary devices in a contemporary poem or song
4. The persuasive techniques used in a corporate advertising campaign or public relations effort
5. The rhetorical devices used in a contemporary work of art, such as a painting or sculpture
6. The use of emotional appeals in a documentary or film exploring a social issue
7. The rhetorical strategies used in a scientific research paper or article
8. The use of humor and satire in a contemporary TV show or movie
9. The persuasive techniques used in a political opinion editorial published in a major newspaper or online media outlet
10. The rhetorical devices used in a speech delivered at a significant historical event, such as the Stonewall Riots or the March on Washington.

2023 Rhetorical Analysis Essay Topics

Here are some unique rhetorical analysis essay topics for 2023 from our essay writing service:

1. The use of rhetorical strategies in a popular TikTok video or trend
2. The persuasive techniques used in a social media influencer's sponsored post
3. The rhetorical devices used in a podcast episode exploring a current social issue
4. The use of visual rhetoric in a contemporary art exhibit or installation
5. The rhetorical strategies used in a political satire TV show, such as 'The Daily Show with Trevor Noah.'
6. The persuasive techniques used in a climate change awareness campaign
7. The use of rhetorical devices in a contemporary speech given by a notable public figure, such as Alexandria Ocasio-Cortez or Greta Thunberg
8. The rhetorical strategies used in popular video games, such as 'Fortnite.'
9. The use of emotional appeals in a recent documentary film, such as 'The Social Dilemma.'
10. The persuasive techniques used in a contemporary marketing campaign for a popular fashion brand.

How to Write a Rhetorical Analysis: Step-by-Step

Writing a rhetorical analysis essay can be a valuable skill for students of all disciplines, as it requires various forms of critical thinking, analysis, and evaluation of communication. Whether you are analyzing a political speech, a work in academic writing, or a visual advertisement, following these steps can help you write a compelling and insightful rhetorical analysis essay.

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1. Analyze the Text: The first step in writing a rhetorical analysis is carefully reading and analyzing the text. Look for the author's purpose, the target audience, and the text's context. Take note of any rhetorical devices, such as metaphors, repetition, or appeals to ethos, pathos, or logos, that the author uses to convey their message.
2. Organize Your Analysis: After the actual analysis, organize your thoughts into an outline or structure for your analysis. Begin with an introduction that provides some background information on the text and the author's purpose. Then, break down the text into smaller sections and analyze each in detail. Use specific examples from the text to support your analysis.
3. Write Your Analysis: With your outline or structure in place, you can begin writing your analysis. Start with an attention-grabbing introduction that sets the tone for your analysis. Then, work through your analysis, using specific examples from the text to support your arguments. Provide the summary in your rhetorical analysis conclusion and a final statement about the author's effectiveness using key rhetorical concepts.

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Rhetorical Techniques 

You'll need to employ some rhetorical techniques to write good rhetorical analysis essays. These are persuasive strategies used to appeal to an audience and effectively communicate a message. Three of the most commonly used techniques, otherwise known as the rhetorical triangle, are ethos, pathos, and logos.

Ethos refers to the credibility and authority of the speaker or writer. It involves establishing oneself as a trustworthy and knowledgeable source to persuade the audience through ethical appeal. Ethos can be established through professional credentials, moral argument, personal experience, or other forms of expertise.

Pathos refers to the use of emotional appeals to persuade an audience. This can be accomplished through vivid imagery, powerful language, and relatable stories or experiences. The goal of pathos is to evoke strong emotional reactions in the audience, such as empathy, compassion, or outrage.

Logos refers to the use of logic and reason to persuade an audience. It involves providing factual information, statistics, and other evidence to support the arguments presented. Logos uses logical appeal and effectively convinces them to adopt a particular viewpoint.

Rhetorical Essay Outline

Here is a detailed outline for writing a rhetorical essay, along with examples:

I. Introduction

A. Background information on the topic

B. Rhetorical analysis essay thesis statement

C. Brief overview of the rhetorical analysis

Rhetorical analysis introduction example: The concept of freedom has been a fundamental aspect of American society since its inception. In the speech 'I Have a Dream' delivered by Martin Luther King Jr. in 1963, the issue of freedom and equality for African Americans is passionately addressed through the use of rhetorical devices. This essay will analyze King's use of ethos, pathos, and logos to persuade his audience and convey his message of equality and freedom.

II. Ethos

A. Explanation of ethos and its importance

B. Examples of ethos in the text

C. Analysis of the effectiveness of ethos in the speech

Example: King establishes his credibility as a speaker through ethos by referencing his role as a Baptist minister and a leader in the civil rights movement. He also appeals to the authority of the founding fathers and the Constitution to support his argument for equality. By using these sources of authority, King gains the trust and respect of his audience, making them more likely to accept his message.

III. Pathos

A. Explanation of pathos and its importance

B. Examples of pathos in the text

C. Analysis of the effectiveness of pathos in the speech

Example: King uses pathos by employing emotional language and vivid imagery to elicit strong emotions from his audience. For example, he uses phrases like 'sweltering heat of injustice' and 'the quicksands of racial injustice' to create a sense of urgency and desperation in his listeners. By tapping into their emotions, King is able to create a powerful connection with his audience and inspire them to take action.

IV. Logos

A. Explanation of logos and its importance

B. Examples of logos in the text

C. Analysis of the effectiveness of logos in the speech

Example: King also uses logos by presenting logical arguments and evidence to support his message. For instance, he references the Emancipation Proclamation and the Declaration of Independence to argue that the American promise of freedom and equality should apply to all citizens. He also uses statistics to highlight the economic and social disparities faced by African Americans. King reinforces his message and persuades his audience to take action by presenting a logical and well-supported argument.

V. Conclusion

A. Restate thesis statement

B. Summarize the main points

C. Concluding thoughts

Example: In conclusion, Martin Luther King Jr.'s 'I Have a Dream' speech is a powerful example of effective rhetoric. By using ethos, pathos, and logos, King is able to persuade his audience and convey his message of freedom and equality for all. His speech continues to inspire people today and serves as a reminder of the power of rhetoric to effect change.

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Steps to Polish Your Rhetorical Analysis

Here are some steps you can take to polish your rhetorical analysis. By following these steps, you can improve the quality and effectiveness of your rhetorical analysis.

1. Re-read the text: To ensure that you have a comprehensive understanding of the text, read it several times. Pay attention to the language, structure, and overall tone of the text.
2. Identify the author's purpose: Determine the author's main goal in writing the text. Are they trying to inform, persuade, or entertain? Understanding the author's purpose will help you analyze the text more effectively.
3. Analyze the rhetorical situation: Consider the context in which the text was written. Who is the intended audience? What is the author's background, and how might that influence their writing? Understanding the rhetorical situation will help you understand the purpose and effectiveness of the rhetorical techniques used in the text.
4. Identify the rhetorical techniques used: Look for specific techniques used by the author to persuade or convey their message. These might include appeals to ethos, pathos, or logos, as well as the use of figurative language, repetition, or rhetorical questions.
5. Evaluate the effectiveness of the techniques: Once you have identified the rhetorical techniques used, evaluate their effectiveness in achieving the author's purpose. Consider how the techniques affect the audience's perception of the message and whether they are persuasive.
6. Revise and edit: Once you have completed your analysis, revise and edit your essay to ensure your argument is clear and well-supported. Pay attention to the organization of your essay, the clarity of your language, and the coherence of your analysis.
7. Get feedback: Ask a peer, instructor, or tutor to read your essay and provide feedback. Consider their suggestions for improvement and revise accordingly.

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